ready to be transformed?
Circle Mirror Transformation was a student-produced play in the School of Theater & Dance (STAD), sponsored by The Stratford Players.
Background
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The play ran from March 2nd to March 6th, 2024. Although the story portrayed a world of realism, the director focused on a more whimsical, thoughtful theme that includes my favorite insect of all time - a butterfly.
Task
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Develop a unique campaign that represents the play Circle Mirror Transformation in an unexpected way. Create promotional materials including: poster, playbill, social media, and merchandise.
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Audience
Student, faculty and staff, and community theatergoers at JMU and in the Harrisonburg community.
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Dream team
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Myself, publicist
Julia Finkler, assistant publicist
Paige Mudd, mentor
Final advertisements
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I created a unique poster design that boldly incorporated the mirror design from the play's title. I spread this design scheme to the playbill, social media posts, and merchandise.
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As many of us know, butterflies are a symbol of transformation. So, what better play to showcase such a beautiful creature?
